BEST LAID PLANS

2017 © Another Space

Acting as Directors for their debut with new agent Academy Films, Another Space designed and built an animated light sculpture to feature in an ident for Hiscox, shown during Channel 4’s ‘Best Laid Plans’.

We devised a concept that saw the animated progression of light through the structure become a metaphor for realising one’s dream, slowly building and endlessly creating. Choosing a physical execution of this build over its computer generated alternative was a deliberate decision to render the final piece all the more tangible, and with it, induce connotations of the perfect home. Close ups of fine beams of light travelling along glass cathode tubes illuminating the surrounding particles, further add to the visceral quality of the piece. Seven iterations of the light animation were developed, to be played throughout each episode, for the duration of the show.